Website Analysis

The website I have chosen to analyse is Mariah Carey’s as I believe she represents all the conventions of a pop ‘diva’. The first thing that stood out when analysing was the colour scheme, Mariah has chosen a gold colour scheme with her name boldly across the top of the screen this is so that the audience is clear of who’s website they are on, to complement the bold banner is a  seductive picture of Mariah which again takes the whole length of the page and represents the conventions of women in the pop industry . This bold image stands out straight away and is one of the first things your eye catches when you are on the page!

Another thing that stood out was that you could watch Mariah’s music video directly on the page, this worked well as it promoted the music video as its one of the first things you see!

Everything on the page is gold apart from the products that Mariah is promoting, this shows that her perfumes and clothes are separate to her music however they are equally as important! Moreover the webiste is very easy to naviagte around therefore this may also be while it appeals to her audience.

The next website I chose to analyse was Rita Ora’s, I chose her as she is a new and upcoming artist and we could get ideas on ways of how to promote!
Just as a coincidence the colour scheme was the same as ours, black white and red! We found again that there was a large image of the artist; this is the first thing your eyes go to and also in bold writing the artist’s name which is really easy to read. The picture is also very seductive, as the artist is pouting her lips, this is where we got ideas for some of the images for our digipak.

Jayme-Lee Website Analysis

This is our final design of our artists website, we looked at various other webistes to see what conventions followed through and with different design ideas this is our final product!

Home page

The home page has a header at the top of it is of our artist's album, we thought that this was the main reason of the webiste, to promote the album. We also have an advertisement accross the whole page advertising the store page and where to get the albums from. We also included a news feed lower down on the page and links to our artists official Youtube account where you can also watch the music video and other relevent videos of our artist, we thought this would be a good idea for fan interaction where they can openly comment on the video, and make comments. We also stuck to a colour scheme of red, white and black for this website. We choose a black background as we thought that the pictures would stand out and the red writing would be bold and clear, moreover we chose a plain simple font so the text would stand out!



Tour dates page


The tour dates page is advertising our artists "addictive" tour, we can also see there is an offcial tour banner accross the page for this tour, we can also see the sponser of the tour is "nike", as it is advertised underneath the tour dates banner. We can also see the dates of the tour listed below and what tour company she is with, which is AEG live. We got this idea from Beyonce's official website, we also noticed how everything on her site was Trademarked so we decided to do the same on our site to give it that professional look.

Biography page

We decided to make a biography page because of our research we done, almost all the singers had a biography page, telling the fans about their life and raise to fame as can see we have stuck to the colour scheme again but also you can see sponsors listed across the page. We looked on Pixie Lott's website and saw she had her list of sponsors up on her website, we thought this would be a really good idea to include them as it makes our artist seem a little more interesting and might grab potential fans eyes. We have her partnerships on there such as record labels and music and tour promoters, as well as her actual sponsors such as Nike Loreal and McDonald's. We also noticed in our research most celebrities have charities that they sponsor so our artist is sponsoring war child and KONY2012. We also have pictures at the bottom on the biography to draw the attention of our audience to the bottom of the page.


Store page



We decided to add a store page titled "Addictive" named after the album, on this page you can find digipak artwork of the album cover, you can also find out where to buy the album from, what official retailers will sell the album and the option to buy the single (which is our music video) separately from the album. We also made the album be sponsored by ITunes, so fans can get discounts from the ITunes store rather than paying the full price for it. We saw this on Rihanna's official website as she is sponsored by a music outlet and thought it would be a good idea. You can also find quotes we made for our artist on the bottom of our page and a reason she made the album, we included this to make the users check out the whole page.

We made the website using Macromedia Dreamweaver where we was able to design the website and insert content and the edit the layout so everything fitted together and looked good. We used Photoshop and Macromedia fireworks to edit the pictures on the website and Fireworks to make the website banner and the tour banner as well. I also edited the scripting and coding to make everything go together when we edited the layout of the website, which was a lengthy process but worth it in the end.