Audience Feedback

On the 19th of April we had a showcase to show our work, overall the feedback we recieved was really positive.
The first question that was asked was if the audience felt that the choice of setting in the video was appropriate alot of people said yes and that the conventions of the pop genre were all present, we then asked how successful was the video in satisfying the conventions of the genre alot of people said yes there were successful moments but the lip syncing was abit off.
We recieved very good comments for the editing, 'very clean cuts'and alot of people said that the shots flowed, we then asked about the cinematography how successful were the choice of camera angles and movement most people said good and that the fast cuts and flashing went well with the genre and the shadowing was effective.
We asked if the narrative of the music video suited the theme of the song overall everyone said yes, moreover we asked if the narrative was easy to follow the response we got was ' reasonably easy to follow'. We asked if the audience was entertained throughout the video and some people said 'at times' but most said they were!
A question that is key for our evaluation is which bit of the video was most sucessful most people agreed on the strobe light scene but others said the arguing scene.
The last question we asked was what could we do to improve our music video most people said the lip syncing and we are going to edit the video more effectively.

The average score we got for our music video was 8.4!

Digipak!

This is the picture that we are going to use for the back of the digipak, we are going to try to edit it so its black and white and only the red lipstick is in colour and the smoke is more whiter.

Testing Shots

One scene in our music video is of drugs falling this is to represent the 'lows' of the video. We couldnt use real drugs to we used tic tacs and had to film them falling numerous times to get the best shot. We threw them from different angles so it would look like they were coming from different directions, then when we found the best shot we used imovie to slow the shot down so that it would look more convincing.

Final Draft of Text

This is the first draft of the front cover of our digipak. We decided to use a red title and album name with a black and white image. This is so that it stands out and grabs the attention of the audience. Red symbolises pain and love which is what our artists album is all about therefore that is why the text is red! The picture behind the text is going to be black and white however the artists lips are going to be red this is so that it fits in with the theme and also to give the artist a sense of belonging, showing she is the centre of attention and that the digipak is all about her.

Font ideas

We tested out fonts that we thought would be ideal for our digipak. 'Jayme-lee' is our artist's name and we chose fonts like this to symbolise a signature, so that it would look like a personal feature on the album cover.

Pre production: Script and STORYBOARD!!

 I made a detailed storyboard of shot by shot in the music video, now we have this we can start shooting, as this is the key guide we need to follow so that our music video is what we want it to be .

However an ideas board was created first so that all my ideas could be put together and the shots would be what i wanted!

Then i roughly scetched the shots that i wanted before finding appropriate images on the internet to match my ideas

Pre Production

Shooting Schedule

Times	Mon	Tues	Wed	Thurs	Fri
Period 1+2	Media lesson	-	-	-	Filming media video
Period 3+4	-	-	Media lesson	Filming media video	-
Period 5+6	Filming media video	-	-	-	-

These were the hours that our group had free lessons and so we decided that these were the hours that we would shoot our music video. We will also need some extra hours for editing once our video is completed and therefore we may need to do this independently to be able to reach our full potential in our media coursework.

The roles and responsibilities of each member of the group:

Charlotte: Editing, actor, takes care of and prepares props.

Luke: Director, camera assistant, editing.

Marianna: Editing, actor, sound recordist.

Molly: Actor, editing, costume designer.

Shooting Questions

a) What is the videos theme?

As a group we have decided that we want to represent today’s youth society in our video; the song states a ‘messed up generation ‘therefore we want to show a realistic insight into today’s youths.We want the video to be fun an exciting and be something that youths can relate to, exploring different dimensions such as different perspectives from different types of people. We don’t want the video to be a cliché; we want to bring something unexpected and unique.We want the video to be fast moving, suggesting that young people’s lives are fast tempo and independent however we want our viewers to get a gritty insight into the lives of some that they would rather not see.

b) What are its mood progressions?

One of the aims of our video is to show the fast moving mood changes in the characters.We want the video in theory to be ‘messed up’ therefore there needs to be many highs and lows and changes of happy moods to depressing moods, one of the ways we are going to show this is by the use of colours and lighting, deep blues red and black obviously represent dark down times however bright natural greens and pastel colours can show a fresh organic attitude.

c) What kind of location should each sequence have?

Each location should be suited to the scene; one of our group’s aims is to incorporate as many different scenes into our video as this will show the fast moving tempo and the different stories we are trying to represent this will also portray the different cultures and unique styles that youths society has.

d) What statement should each location make towards the videos premise?

Our theme is to make the video as vibrant and loud as possible and each location should match the theme for example if we are trying to show fresh or new attitudes we may plan to film outside as this can be symbolic to the point we are trying to make.Our idea is to show different reflective moods therefore we may need to film in a number of different places, for example we want to show real aspects of youths lives; not everyone enjoys the same social things therefore we may need to film in schools, pubs clubs or even in a home location.

e) How should each set be lit?

Each set should be lit according to the mood we are trying to portray, for example if we want to show love then the colour reds may show this or if we want to show a ‘dark side’ to someone then black would show danger and being lost.

f) What kind of props goes with the set?

We will need to make a full schedule plan of what needs to be in every set, props play a major part in showing a scene and making it believable, therefore we need to think about what is being included. We are also working on a very tight budget therefore we may need to think about what is necessary to make our final piece to the standard it should be.

g) What kind of belongings do the characters need to keep around them?

We want to show diversity in our characters therefore each character will represent a different sort of person for example the ‘bad child’ may be carrying alcohol, cigarettes and maybe even drugs. We want to show the path that a child may be lead into. However some of the other characters may represent the good in today’s youth as in the media today’s youth are always seen as being bad rather than doing anything positive towards society.

h) What kind of clothes does each character wear and what do the clothes tell us?

Clothes play a major part in our video as it will be one of the things our audience will be looking at first, as our theme is pop we want to show popular clothes that people wear as these people will be our main target audience and want to relate to our video. High street brands will be included as we want our video to represent today’s youth society and show a normal society.

I) What colour palette and progression would promote the videos thematic development?

We want the whole of our video to be fast moving as the song itself is very fast tempo with scenes constantly changing, the theme is gritty British society therefore moods need to be up and down to show reality, colours need to be vibrant and loud.

Shooting Script Questions
What do you need to show to establish 

environment?

During our video we will need to establish the environment, not just the physical environment but also emotionally. The words ‘we found love’ shows that there is also an emotional environment that will need to be portrayed to the audience. In order to do this we will need certain props that symbolize love or affection. These may include, lockets, rings etc. The external environment will need to be quite dark and gloomy to represent the message of the song. The song lyrics say ‘We found love in a hopeless place’ so as a group we will need to establish our environment using scenery and scenarios that symbolize failure and gloom. Options that we thought of were

• Dark windy night

• Rain

• Girl walking home after a night out alone

• Alcohol

• Partying (to symbolize the waste of life)

When do you show establishing information?

As a group we believe that the establishing information should not be shown throughout because from the point of view of the audience it is a good method to leave the audience wondering. It is important to show the information enough so that the audience can establish a story line however too much could make the video tedious.

When do characters move and how to show movement?

When characters move we can use a wide range of camera angles, some of these are;

• Wide camera shots, wide shots give an outside POV, from somebody watching at a distance, if the camera angles then zoom in this can show somebody on the frontline of the shot but still from an outside perspective.

• Panning shots to get an outside perspective of the characters movements, this can follow the character to give an insight of the footsteps, it is as if the outsider is watching the character, so this enables the audience to really

• Over the shoulder shot, this gives the audience the perspective from the characters viewpoint; it allows the audience to be interactive with not only the music video but also the star.

• Let the character leave the frame, this shows that the character is moving as the camera is not following her, this movement is subtle and only really gives the POV to the audience that they are behind the camera filming the character, and that their movement was a quick glance.

• Let the camera move around, shows a substantial amount of movement as it gives a varied POV that show different shots.

• Fast shots show movement, as the different shots show that it is fast paced which often can represent movement but show the POV from behind the camera

What are significant eye lines and when do they change?

• Looking directly into the camera shows a connection between the viewer and the video itself, this form is often used during emotional scenes an typically your ‘love song’

• Looking up at a camera is often symbolizing a message

• Looking back at the camera can represent a goodbye

• No eye line at all, no eye contact can give an outside perspective

When and why does the camera move?

The camera can move for a number of different reasons, for example during a panning shot the camera would be following the character and would therefore need to move, by the camera moving –this shows movement through the camera use rather than editing. Camera movement can seem messy however often it is used during party scenes, to make it seem as if it is an amateur camera man.

G) Focals and composition can affect the narrative of the story, if a certain image is focused and another is not focused, this makes the audience look at the focused image, contrast can distort the background so really makes the audience view the image/shot up front. The framing of the shot can make the audience target the characters movements, these editing settings help the audience focus on certain images. If a certain character is less focused than another then the audience will focus on the focused character. If a character is in the centre of the frame then this is the character that will be most recognised.

H) If the shot is imperative for the narrative then it is important to not only spend more time on this shot but also include more editing techniques, however in certain situations it may be necessary to keep the shot simple rather than over edit and ruin the shot. Impact shots need to make a statement, and to do this the audience need to remember it, often this is done with memorable situations or something that creates a stir/buzz, this then ensures that the audience remember this particular shot and can then link this to the narrative.

Health + Safety issues 

We have had to take many steps into minimising the health and safety issues whilst planning the shooting our video. First of all, we wanted to shoot scenes of people dancing in a club, as this fitted our brief, but we realised that we may not be able to do so. This could also be a threat to us a group as we would be in an unreliable environment and the camera could become damaged or we could even end up injured. Another health and safety issue could be that if we posted on our blogs where and when we will be filming, we are broadcasting it worldwide and therefore this could become a danger to us. We need to keep the location and times to our group to minimise these issues.  There will be shots in our video where we need to use high angle shots. This would mean that someone will have to climb up on a ladder or chair for example, but these will arise the safety issues. Therefore we decided that we would tape the camera to a wall at the angle that we need to prevent anyone from being in danger. 

The costumes and props in which we intend to use: