A summary of the key ideas...
Should be emphasis on:
Historial
Contemporay
Future
1995 the guardian had no website presence; they thought they should conisder getting one as there main business was print media.
It was largely one way communication from large media institutions to main audience.
What differenet types of media do the guardian use and now offer?
Print, video, mobile, online news, social networking, blogs/ live blogs and podcasts.
2011 guardian website:
36 million unique user per month and number one in the world for user interaction.
New media; first blog 2000- this allowed coments then live blogging came into action in 2009 then podcasting.
The use of social media is very productive, journalists encouraged to have social media presence.
So through media the guardian are inviting user comments and interaction in order reach and engage with an audience.
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