Inside of digipak analysis

These are the five different pictures that are included in the digipak, the pictures will be folded inside the album and the last two pictures will look like Jayme-Lee is kissing herself. We decided to include this so the audience could put it on their wall or just keep it if they are a fan of the artist. All five of the pictures are taken at scenes of her music video this is to emphasise the importance of her debut music video! Moreover the shots are very plain but effective at it shows that Jayme-Lee is just like every other girl with the clothing she is wearing.

This form is also incliuded in the digipak it is a chance to win free tickets to see Jayme-Lee live in concert, the colour scheme is repeated throughout the whole of the digipak this is so it shows a theme that runs throughout. This is another reason why the audience would want to buy her album as it shows there are better outcomes if you buy the album rather then downloading it.

This is a free gesture from the artist whereby the audience doesn't have to pay for postage to send off for the free concert tickets, this again may be a selling point of the album as the audience may feel that the artist is trying her best to help them and offer them free tickets!

Front cover ideas!

This was an idea for the front cover but we decided that the other design fitted our artists characteristics more and should be the first image the audience see when buying the album.

Back and front of digipak! ...... Ancilliary Digipak Analysis back Cover

Front and Back cover!

Inside Insert

The main colour theme we decided to use was black red and white, this is because each colour has a symbolic meaning for the artists message, red to show pain and love, black to show a dark side and finally white to represent purity. Colour adds a subliminal message; we took numerous photos however the best photo that fitted the criteria for the back of the digipak was the image of our artist leant against the wall smoking this was because half of the image was the wall so this space was perfect for the song titles. The font we wanted our artists name to be was a ‘signature’ like style of writing this was to add a personal element to the album cover as if it was a present from the artist to her audience the album name was in capitals and a solid bold style of writing this was to symbolise that the entire album is solid and ready!

How does this product create the desired image of your artist?
The picture of the artist shows rebellion and doesn’t show an average 19 year old, this straight away suggests to the audience that the album is something unique and different, moreover the bold red writing stands out which is what we are hoping the music is going to do too. Most of the colours on the back of the album cover are very dark this suggests that the album is going to hold dark hidden messages.

How does this product appeal to the target audience?
The target audience ranges from ages 15 up to about 25 year olds, males and females. We thought about the male gaze and believe that males would be attracted to ours artist as the pictures taken are provocative especially the back cover as our artist is only wearing small shorts. Our target audience may like the images and therefore want to listen to her music and watch her videos. It would appeal to girls as they may see her as a role model and want to be like her as our artist produces a fresh and cool image. Pop music is very popular with girls/young women and therefore, the artist would have many young men and women looking up to her. Moreover, the colour scheme is very eye-catching as the red is a bright colour which stands out. Boys may see it as a seductive colour and it could also be represented as danger, fiery or love and by using their imagination.

How does this product meet or subvert the conventions of digipak design you identified in your analysis of existing products? I researched Rihanna’s current digipak and decided base some ideas around hers. I found that the images on the front cover, tended to be close up shots of the artist themselves with usually a seductive look wearing minimal fashionable clothes. The images was the main aspect of digipak’s I researched this is because it is the first thing the eye goes to when looking at the album covers. Our digipak is very similar to these ideas as we used a side shot image of our artist smoking and wearing minimal clothing the rest of the picture has very dark colours in (which is overpowering) we needed the song names to stand out so on a black back ground and red writing the text was very effective. I added a parental advisory badge to add more of a symbolic message that this is a dark album. I also added the artist’s website as the audience can keep track of any other major events, and as it was a common thing on most digipak’s.

How does this tie in with your music promo? This helps music promotion as the photos produced show a stylish modern side to our artist and make the audience want to see what she is also capable off.

How does the digipak represent the artist?
The black and white colours symbolise the darkness of the album however the bright red shows that the album isn’t boring and there is pain and love present throughout the whole album! The pictures show a seductive look to our artist this is to fit the male gaze and to show that the artist is attractive, as you may be able to see on the back cover our artist is wearing different colour socks, its small things like this that represent originality and a fresh style!

How does this appeal to the audience?

Our digipak will appeal to both males and females; it will appeal to males because our artist is both attractive and the unique style makes people want to know and hear more! Moreover it will appeal to females because they may see our artist as retro and her unique style will stand out! They may see her as a role model.

Back of digipak!

This is my final design of the back of the digipak, i tried to keep the colours to white and red as this is our main theme colour.

Digipak!

This is the picture that we are going to use for the back of the digipak, we are going to try to edit it so its black and white and only the red lipstick is in colour and the smoke is more whiter.

Final Draft of Text

This is the first draft of the front cover of our digipak. We decided to use a red title and album name with a black and white image. This is so that it stands out and grabs the attention of the audience. Red symbolises pain and love which is what our artists album is all about therefore that is why the text is red! The picture behind the text is going to be black and white however the artists lips are going to be red this is so that it fits in with the theme and also to give the artist a sense of belonging, showing she is the centre of attention and that the digipak is all about her.

Font ideas

We tested out fonts that we thought would be ideal for our digipak. 'Jayme-lee' is our artist's name and we chose fonts like this to symbolise a signature, so that it would look like a personal feature on the album cover.