Back and front of digipak! ...... Ancilliary Digipak Analysis back Cover

Front and Back cover!

Inside Insert

The main colour theme we decided to use was black red and white, this is because each colour has a symbolic meaning for the artists message, red to show pain and love, black to show a dark side and finally white to represent purity. Colour adds a subliminal message; we took numerous photos however the best photo that fitted the criteria for the back of the digipak was the image of our artist leant against the wall smoking this was because half of the image was the wall so this space was perfect for the song titles. The font we wanted our artists name to be was a ‘signature’ like style of writing this was to add a personal element to the album cover as if it was a present from the artist to her audience the album name was in capitals and a solid bold style of writing this was to symbolise that the entire album is solid and ready!

How does this product create the desired image of your artist?
The picture of the artist shows rebellion and doesn’t show an average 19 year old, this straight away suggests to the audience that the album is something unique and different, moreover the bold red writing stands out which is what we are hoping the music is going to do too. Most of the colours on the back of the album cover are very dark this suggests that the album is going to hold dark hidden messages.

How does this product appeal to the target audience?
The target audience ranges from ages 15 up to about 25 year olds, males and females. We thought about the male gaze and believe that males would be attracted to ours artist as the pictures taken are provocative especially the back cover as our artist is only wearing small shorts. Our target audience may like the images and therefore want to listen to her music and watch her videos. It would appeal to girls as they may see her as a role model and want to be like her as our artist produces a fresh and cool image. Pop music is very popular with girls/young women and therefore, the artist would have many young men and women looking up to her. Moreover, the colour scheme is very eye-catching as the red is a bright colour which stands out. Boys may see it as a seductive colour and it could also be represented as danger, fiery or love and by using their imagination.

How does this product meet or subvert the conventions of digipak design you identified in your analysis of existing products? I researched Rihanna’s current digipak and decided base some ideas around hers. I found that the images on the front cover, tended to be close up shots of the artist themselves with usually a seductive look wearing minimal fashionable clothes. The images was the main aspect of digipak’s I researched this is because it is the first thing the eye goes to when looking at the album covers. Our digipak is very similar to these ideas as we used a side shot image of our artist smoking and wearing minimal clothing the rest of the picture has very dark colours in (which is overpowering) we needed the song names to stand out so on a black back ground and red writing the text was very effective. I added a parental advisory badge to add more of a symbolic message that this is a dark album. I also added the artist’s website as the audience can keep track of any other major events, and as it was a common thing on most digipak’s.

How does this tie in with your music promo? This helps music promotion as the photos produced show a stylish modern side to our artist and make the audience want to see what she is also capable off.

How does the digipak represent the artist?
The black and white colours symbolise the darkness of the album however the bright red shows that the album isn’t boring and there is pain and love present throughout the whole album! The pictures show a seductive look to our artist this is to fit the male gaze and to show that the artist is attractive, as you may be able to see on the back cover our artist is wearing different colour socks, its small things like this that represent originality and a fresh style!

How does this appeal to the audience?

Our digipak will appeal to both males and females; it will appeal to males because our artist is both attractive and the unique style makes people want to know and hear more! Moreover it will appeal to females because they may see our artist as retro and her unique style will stand out! They may see her as a role model.