Website Analysis

The website I have chosen to analyse is Mariah Carey’s as I believe she represents all the conventions of a pop ‘diva’. The first thing that stood out when analysing was the colour scheme, Mariah has chosen a gold colour scheme with her name boldly across the top of the screen this is so that the audience is clear of who’s website they are on, to complement the bold banner is a  seductive picture of Mariah which again takes the whole length of the page and represents the conventions of women in the pop industry . This bold image stands out straight away and is one of the first things your eye catches when you are on the page!

Another thing that stood out was that you could watch Mariah’s music video directly on the page, this worked well as it promoted the music video as its one of the first things you see!

Everything on the page is gold apart from the products that Mariah is promoting, this shows that her perfumes and clothes are separate to her music however they are equally as important! Moreover the webiste is very easy to naviagte around therefore this may also be while it appeals to her audience.

The next website I chose to analyse was Rita Ora’s, I chose her as she is a new and upcoming artist and we could get ideas on ways of how to promote!
Just as a coincidence the colour scheme was the same as ours, black white and red! We found again that there was a large image of the artist; this is the first thing your eyes go to and also in bold writing the artist’s name which is really easy to read. The picture is also very seductive, as the artist is pouting her lips, this is where we got ideas for some of the images for our digipak.